UK-Based Zimbabwean Breaks Into Natural Food Production
A United Kingdom-based Zimbabwean, Phinn Masango has made great strides in the whole grain natural foods market after establishing a fast-growing company, which has become a “must go to” for consumers of naturally grown products.
July 13, 2021
Speaking to NewZimbabwe.com from his UK base, Masango said his company, Tatenda Foods was birthed after he endured several nights with severe stomach aches after consuming ultra-processed foodstuffs since his arrival in the UK.
“Tatenda Foods produces only non-GMO (Genetical Modified Organisms) food products like Maize Kernels, Tatenda Platinum White – a refined maize meal, Tatenda Golden Wholegrain/Umgaiwa/Mugaiwa – maize meal with high fibre, and this is our best-seller, and our beloved snack – Tatenda Maputi. Some people refer to them as ‘gold and silver’; based on the colour of the tags on the bags,” he said.
Masango said the refined mealie meal, which contains residual dietary fibre was made for people who may not like the darker colour of the wholegrain product.
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