SAFM Interview with Warren & Angela | Organic Expo 2026

In a recent episode of SAFM’s Quantum, popular host Angela Ludek sat down with Warren Hickinbotham, co-founder of the Organic & Natural Products Expo Africa, to talk about the massive momentum driving the sector and how the expo has cemented itself as the continent’s premier trade platform.

Meet our host: Angela Ludek

Bringing this insightful conversation to life is Angela Ludek, a multifaceted media personality, actress, and dedicated environmental sustainability advocate. With over two decades of broadcasting experience across South African television and radio—including household names like Radio 2000, Yfm, SABC 1, and e-TV—Angela’s career has been driven by a passion for human connection and positive social impact.

Beyond the microphone, she is a champion for grassroots development and systemic sustainability. As the founding Director of Integ8tion Incite, she develops shared-value initiatives aimed at environmental rehabilitation, while also serving on the board of the non-profit Women of Vision to support vulnerable communities in Johannesburg. You can explore more of her incredible work on her Shared Value Project website.

Built with a clear commercial purpose

In his conversation with Angela, Warren emphasised that the event is built around driving real economic activity rather than just lifestyle networking.

It provides a vital space where small and medium enterprises (SMEs) can bypass typical barriers to entry and:

• Connect directly with major retail buyers.
• Secure crucial shelf space in local and international markets.
• Gain hard-to-find market intelligence to scale up.

With South African entrepreneurs showing incredible innovation, the expo acts as the essential bridge connecting local producers, harnessing indigenous treasures like Rooibos, Marula, and Moringa, with global supply chains.

What’s new for 2026?

This year, the expo is expanding to reflect the fastest-growing segments of the wellness market. Warren shared two exciting new focus zones with Angela:

• The Cannabis Corner: A dedicated space for legal, non-THC, and CBD wellness products.
• The Mushroom Emporium: Highlighting the skyrocketing global demand for functional mushrooms (like lion’s mane, reishi, and cordyceps).

Tune in to the full conversation

Whether you are an aspiring entrepreneur, a retail buyer, or a conscious consumer, Warren and Angela’s conversation offers an invaluable look at where the green economy is heading.

Watch the interview discussion on YouTube or listen to the full radio broadcast below:

Watch on YouTube

Listen to the Podcast on Omny.fm

The Organic & Natural Products Expo Africa takes place at the Sandton Convention Centre, Johannesburg, from 7 to 9 August 2026. This premier event is sponsored by Standard Bank. Keep growing with us!