Global Shea Alliance and the Invest for Jobs launch a 1.15 million Euro initiative to promote investments

The Global Shea Alliance (GSA) and ‘Invest for Jobs’ a GIZ-implemented initiative of the German Federal Ministry for Economic Cooperation and Development (BMZ), have launched a two-year project to promote investment in the shea value chain in Ghana.

February 4, 2021

The project is valued at €1.15 million Euros. The objective is to improve the capacity of women shea
collectors in Ghana and boost the profitability of the sector.

This Public-Private Partnership (PPP) will also help remove any identified investment barriers
through improving product quality, facilitating direct sourcing, and further developing other
public-private partnerships.

“This project has come at a crucial time for the GSA and particularly the Ghana shea industry.
As we look ahead to building a more sustainable and profitable shea industry, our investment
targeted at women collectors, who form an integral part of this industry, will go a
long way to achieve this,” highlights President of GSA, Mr. Simballa Sylla.

Over the two-year period, the partnership is expected to reach 30,000 women beneficiaries,
train 5,000 individuals, and yield private investment of approximately 580,000 Euros. Also, 10
new cooperatives will be created, and an additional 40 existing cooperatives will be
strengthened to support the creation of over 350 new jobs.

“This partnership is part of the Special Initiative on Training and Job Creation which operates
under the brand – Invest for Jobs. It supports investment activities of African, European and
German companies, that have a high impact on employment in Africa,” emphasised the Head
of GIZ Ghana programme of the Special Initiative, Mr Gerald Guskowski.

“The Global Shea Alliance represents a strategic partner in its leading role and effort to drive
a more profitable shea industry and we are delighted to partner with them to foster
investments, overcome related challenges and create urgently needed local jobs particularly
for women and youth in the North of Ghana” added Mr Guskowski.

Source.

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