Profile

Sabaoth General Trading is a company founded by Avenvuka Mbu-Letang Pascal, an entrepreneur with a background in healthcare management and extensive training in business development. Pascal holds a Bachelor's degree in Healthcare Management, a certificate in small business development from the Scalabrini Centre of Cape Town, and a Certificate of Achievement from the Jim Leech MasterCard Foundation Disciplined Entrepreneurship program by the Dunin-Deshpande Innovation Centre at Queen's University.

The company specializes in organic and natural beauty solutions, particularly addressing the challenges faced by children with Afro hair and sensitive skin in South Africa.

One of its flagship products, SGT Hair Butter, was born out of a personal frustration with the lack of affordable, nutritious, and chemical-free hair care options for children. Drawing inspiration from African ancestral hair care techniques, SGT Hair Butter is made from natural African oils, providing a clean, safe, and environmentally friendly beauty solution.

Sabaoth General Trading is committed to reviving and preserving traditional African hair care knowledge while offering high-quality, organic alternatives that promote healthy hair and skin for people of all ages.