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Phytotherapy (also known as phytomedicine): is the study of the physical, chemical, biochemical, and biological properties of medicines or medical substances of natural origin and includes the discovery of new medicines from natural sources.

Nutraceuticals: are foods that offer health benefits in addition to the basic nutritional value found in foods.

Conscious consumerism (also known as ethical consumerism, conscientious consumerism, or green consumerism): is an act of shopping that has positive or beneficial social, environmental or economic influences.

Holism: ties into the belief that "the whole is greater than the sum of the parts." In terms of healing, holism accounts for mental, social and spiritual factors over just the symptoms of the illness.

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