Free State Pavilion innovators head to organic expo Joburg
Discover the top Free State Pavilion exhibitors bringing local natural wellness, organic foods, and eco-innovations to the Organic Expo Africa at Sandton Convention Centre.
August 4, 2026
Free State Province pavilion showcases top sustainable brands at the Organic & Natural Products Expo Africa in Joburg
The Organic & Natural Products Expo Africa returns to the Sandton Convention Centre in Johannesburg from 7 to 9 August, bringing together Africa’s leading innovators in natural health, organic food, clean beauty, and sustainable living.
A major highlight of this year’s event is the Free State Province Pavilion, presented in partnership with the Department of Economic, Small Business Development, Tourism and Environmental Affairs (DEDT) and the Free State Development Corporation (FDC). The pavilion highlights a curated group of high-potential small and medium enterprises (SMEs) driving local economic growth and sustainable innovation across the region.
Free State Pavilion exhibitor directory
Here is your complete exhibitor directory to help you navigate the pavilion and discover the standout brands representing the Free State:
1. DEDT / FDC: Provincial support and strategic economic development.
The official joint reception space for the Department of Economic, Small Business Development, Tourism and Environmental Affairs (DEDT) and the Free State Development Corporation (FDC). Together, these provincial government bodies drive trade facilitation, market integration, and strategic support for Free State enterprises.
Website: fdc.co.za
2. Mimmie Trading: Cannabis and hemp products
An innovative agro-processing enterprise developing cannabis and industrial hemp products. Their lineup focuses on natural wellness, body oils, and infused cosmetics leveraging the therapeutic properties of hemp.
Website: View profile
3. Epicutis Skin Care: Personal care and skincare
Formulated by skin specialists and scientists, Epicutis creates dermatologist-approved skincare ranges tailored for sensitive skin types, eczema care, and daily nourishment. Products on display include face washes, SPF day creams, barrier-repair body lotions, and targeted CBD creams.
Website: epicutis.co.za
4. Buttercup Farmhouse: Food and beverages
A pioneer in plant-based health beverages, famous for creating caffeine-free “vegetable coffee” brewed from real vegetables, including butternut squash. Their delicious, nutrient-dense hot drinks offer a comforting, gut-friendly alternative to traditional coffee.
Website: buttercupcoffee.co.za
5. Devoni Natural: Personal care and cosmetics
A natural cosmetic manufacturer producing hair and skincare solutions made with botanical extracts. Their exhibition highlights include nourishing hair growth oils, body creams, and skin-soothing aloe jellies.
Website: https://devoninatural.co.za/
6. Black Ethiopia Trading: Food, beverages and haircare
A uniquely dual-focused brand offering wellness teas and herbal hair remedies. Their products harness traditional herbal ingredients to support both internal vitality and healthy hair care.
Website: Visit stand at expo
7. Beracah Foods: Food and beverages
Specialists in healthy food processing, Beracah Foods transforms locally grown produce into long-shelf-life, nutrient-rich powdered and freeze-dried vegetables designed for convenient home cooking and nutrition boosts.
Website: View profile
8. Monsa Naturals: Personal care and haircare
An eco-conscious personal care brand specializing in plant-based hair care products specifically formulated to hydrate, protect, and restore textured and natural hair styles.
Website: Instagram
9. ProLife Empowerment: Superfoods and agri-processing
A community-focused business based in QwaQwa producing nutritious superfoods and snacks. Their exhibit features chia seeds, roasted peanuts, artisanal peanut butter, herbal juices, and agricultural processing supplies.
Website: View profile
10. Futhi Holdings: Traditional food and beverages
Producers of authentic, fermented grain drinks celebrating South African food culture. They specialize in nutrient-dense Maize and Sorghum Mageu drinks suited for convenient on-the-go energy.
Website: Instagram
11. Bemo Bees: Food and beverages
A regional apiary business bringing pure, raw honey harvested directly from Free State floral environments, preserving all natural enzymes and health benefits.
Website: Instagram
Why should I visit the Free State Pavilion?
- Connect with Local Producers: Meet the passionate founders behind the Free State’s rising eco-brands.
- Discover Unique Innovations: Taste world-first items like butternut vegetable coffee and try dermatologist-backed natural skin products.
- Explore B2B Partnerships: Engage with established SMMEs ready for wholesale distribution, retail listings, and export channels.
Event details:
- Event: Organic & Natural Products Expo Africa
- Dates: 7 – 9 August
- Venue: Sandton Convention Centre, Johannesburg
- Hours: 10:00 AM – 5:00 PM daily
Grab your tickets now!
Ticket prices are R80 each and allows you a single attendance on any of the show days. A maximum of 5 tickets can be purchased per transaction. Tickets at the gate are R160 each, unless you are a pensioner or a Standard Bank card holder, in which case the price will only be R80.
Download the Expo’s Digital Communicator
Digital Communicator is an online platform that centralises all expo information. Instead of searching through multiple websites or printed brochures, visitors can access everything from their phone, tablet or laptop.
Think of it as your personal guide to the expo, helping you plan your visit, connect with exhibitors and stay informed about activities happening across the three days.
Click here to download your digital communicator.